Samantha Levi is a fashion/music/lifestyle photographer who also happens to be a favorite creative collaborator. Her style is edgy yet beautiful, alluring yet powerful. We wanted to capture this spirit with her brand identity and came up with a strong, sexy emblem that is very pronounced in gold foil on her business cards. The modern condensed type treatment and punchy accent color keeps the brand fresh.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/a26a856c-4155-4957-ac8e-f3015996cdc1/a5fadd49-200c-4963-b53c-4c84b2e33451_rw_1920.jpg?h=59f6af9b50e435f970a52b65c281361a)
Business Cards
Cards for both Samantha as well as her producer are designed in a complementing black, white and gold color scheme.
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/a26a856c-4155-4957-ac8e-f3015996cdc1/48817718-b389-4bab-92b5-53e9c44629fb_rw_1920.jpg?h=9accb7b502460c3ab308a3e31e2b0c89)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/a26a856c-4155-4957-ac8e-f3015996cdc1/59feb3b2-0f11-4506-aa59-394f2a641f8d_rw_1920.jpg?h=1e7b173344d79a65c3a9959cc70f84ce)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/a26a856c-4155-4957-ac8e-f3015996cdc1/9af2b197-6b8f-442c-bfca-c08f36ce1754_rw_1920.jpg?h=f1ffd976a8c2ebf3d6b703c7ca31eb9d)
Website
Samantha’s website (samanthalevi.com) is a simple yet accessible horizontal scrolling site that organizes her shoots into categories and features her work beautifully.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/a26a856c-4155-4957-ac8e-f3015996cdc1/f0e6d6b4-b689-4471-971c-a852b8fd1d31_rw_1920.jpg?h=265ceb6955ffcf8096090f8bc0571c69)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/a26a856c-4155-4957-ac8e-f3015996cdc1/d0e7a1ee-3036-4307-8dc6-858e52b8db46_rw_1920.jpg?h=1b6a8ea30fc4c575b77af485937c8a12)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/a26a856c-4155-4957-ac8e-f3015996cdc1/ca05a84d-4095-4f1e-ad8a-214469355fe7_rw_1920.jpg?h=97c46ce63940f808853faf89eaa61ec8)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/a26a856c-4155-4957-ac8e-f3015996cdc1/aa1fb68a-3f69-4764-8e1b-6c0abd2df7bb_rw_1920.jpg?h=53c6d1b6fa9f0de23f51bad03b9eb47a)
Postcards
Cards showcasing fashion, beauty and lifestyle photography paired with contact information make the perfect giveaways at portfolio showings.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/a26a856c-4155-4957-ac8e-f3015996cdc1/ae110639-68f1-4cd2-a1e1-9634ef770912_rw_1920.jpg?h=3dbb71f8f38edf5a8ba95a31e44f85d4)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/a26a856c-4155-4957-ac8e-f3015996cdc1/c3438994-6261-47c9-bc5e-78b29f96b635_rw_1920.jpg?h=82df0c3bf77f351e6dfff81aa9fd809e)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/a26a856c-4155-4957-ac8e-f3015996cdc1/a451765c-c02b-4275-b320-57805d1c26b9_rw_1920.jpg?h=a8931744ba08cb892d6ef5ddaa23e9b4)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/a26a856c-4155-4957-ac8e-f3015996cdc1/c3510b4a-e174-4923-9250-7f7cacd74e97_rw_1920.jpg?h=abee5e3108f86e7f22f4bf5589636659)
Identity Elements
The finishing touches on correspondence are an embossed logo and oval stickers.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/a26a856c-4155-4957-ac8e-f3015996cdc1/c5fedd94-ca45-4c3a-8126-9f84a2f79315_rw_1920.jpg?h=8493b06b60230029c148b76ca49061fb)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/a26a856c-4155-4957-ac8e-f3015996cdc1/5b18d4da-de19-4238-9181-3f25e4d32700_rw_1920.jpg?h=65b7771e5c13df362ccc4b0a4fbbd3b7)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/a26a856c-4155-4957-ac8e-f3015996cdc1/71473947-0562-42f9-8de0-016756ef5943_rw_1920.jpg?h=ab56f684468d638409e012e2ca338bc3)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/a26a856c-4155-4957-ac8e-f3015996cdc1/e62ec8e5-6511-4f1d-8985-17b585768b3e_rw_1920.jpg?h=f758ce76fb5f1c91b03cc6d872df6894)
CREDITS
Client: Samantha Levi
Art Director/Designer: Sarah Nelsen
Developer: Keven Eshleman
Printer: Moss Printing, PaperChase Press
Client: Samantha Levi
Art Director/Designer: Sarah Nelsen
Developer: Keven Eshleman
Printer: Moss Printing, PaperChase Press