WHY NOT? Holiday 2018 Campaign. 
Each holiday season Asiatica sends out a series of emails to promote holiday gift-giving. 2018's theme centered on the idea of "Why Not?" Each email contained a curated selection of items that created a cohesive story both in the theme and color palette. Related copy tied the images together. The full collection is also contained on Asiatica's blog.
Direct Mail Postcard for NYC Holiday Trunk Show
The Holiday Email Series
Design/Copywriting: Sarah Nelsen
Styling: Susan Cannon
Photography: Stuart Heidmann
Model: Sarah Smith, Lillie Weise, Voices&
Hair/Makeup: Kate Norton

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