Kansas City's Habitat Shoe Boutique focuses less on trends and more on classic European shoes and accessories with a twist that become signature items in their customers' wardrobes.
Print & Packaging
To showcase the season's hottest items, shopping bags were designed as pleasing promotional tools. Other branding elements—hangtags, business cards, notecards and store signage solidified Habitat's image and message as a desirable fashion destination. Writer: Brent Anderson, Photography: James Meierotto, Featured on: thedieline.com / designscene.net
Outdoor
Guerilla-style signage warns potential customers of footwear hazards. Coming-soon store signage broadcasted the approaching opening.
Habitat "!" Ads
A more sophisticated series of brand ads from fall of 2008 that helped spur awareness of Habitat's new location, highlight new product and creatively point out the boutique's style advantages. Writer: Brent Anderson, Photography: James Meierotto
Habitat Shoe Boutique Website
The Habitat Shoe Boutique website combines the functionality of an e-commerce shopping site with a clean organic feel reflecting the sensibility of the store and its product selection. Habitatshoes.com has received several awards and has been featured on people.com numerous times. Photography: James Meierotto
Habitat Lookbook Spring 2010
Spring is all about fresh ideas, so no better way to introduce new footwear styles than a lookbook with a colorful, geometric spin. Habitat's spring catalog was photographed in Kansas City's own Retro Inferno/Hudson Home. Advertising for the new spring styles on nylonmag.com. Writer: Amy Mendenhall Mansfield, Lifestyle Photography: Samantha Lev, Product Photography: rw/2. View the Lookbook here.
Habitat published in Fashion Branding by MONSA
Excerpt from the back cover: It is very interesting to see how graphic design and fashion relate. How one
depends on the other and how they complement each other perfectly. This
book contains a selection of brand and branding work, providing an insight
into graphic design’s contribution to the fashion world. It demonstrates how
the sectors harmoniously unite to create a brand and fashion image. Buy the book here.
