Mr. Davis makes premium bamboo undershirts that feel great, stay tucked in and don’t show through your outer shirts. Before Mr. Davis, undershirts were uncomfortable and cheap, and bright white undershirts were always visible. Mr. Davis decided to fix the undershirt. What resulted was a breakthrough design made of viscose bamboo with the handfeel of the softest cotton you’ve ever felt, but stretches and wears more like an advanced performance fabric. We wanted the brand to reflect the high quality and sophistication of gentlemen from the turn of the century, when dressing in a three-piece suit and top hat was expected. Indeed this is “The Gentleman’s Undershirt” and thus fitting for a throwback to earlier times.
Brand Research and Moodboards
The Brand Identity
The Shirt
Print Materials
Website
